I plugged myself into an Ogilvy webinar on Mastering the Craft of Storytelling, presented by David Hofmeyer a few weeks ago and wanted to share some of his observations on story structures in particular. One of the first points he made was around why storytelling is so effective as a transmitter of information. Human brains …
Continue reading Ogilvy Webinar – Mastering the Craft of Storytelling
There's a theory lurking in the long grass of Communications Theory that I'm slightly obsessed with. The theory was put forward by a Jesuit priest and professor of Renaissance English Literature by the name of Walter Ong in 1982. The theory is Secondary Orality. What's fascinating about it, is that he intended it to be …
Eric Barker writes a fantastic weekly blog on life and how to be better at it. He researches up the wazoo and publishes in-depth, insightful and evidence-driven articles. A recent one was on rituals to create strong connections within teams and families. A great read as always but the final point had me paying attention, …
The DNA of Stories 