No book is really worth reading at the age of ten which is not equally - and often far more - worth reading at the age of fifty and beyond. C.S. Lewis

Ogilvy Webinar – Mastering the Craft of Storytelling

I plugged myself into an Ogilvy webinar on Mastering the Craft of Storytelling, presented by David Hofmeyer a few weeks ago and wanted to share some of his observations on story structures in particular. One of the first points he made was around why storytelling is so effective as a transmitter of information. Human brains …

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