So, Pinterest is now inundating me with story-related spreads for Tarot cards. I'm doing one more and then will leave well enough alone unless something truly epic hits my screen. This week's effort is a Story Outline Spread: And here's the reading... Card 1 - Hero Ace of Cups - the aces are about the …
I plugged myself into an Ogilvy webinar on Mastering the Craft of Storytelling, presented by David Hofmeyer a few weeks ago and wanted to share some of his observations on story structures in particular. One of the first points he made was around why storytelling is so effective as a transmitter of information. Human brains …
Continue reading Ogilvy Webinar – Mastering the Craft of Storytelling
The DNA of Stories 